It’s time for B2B marketing to understand its GTM role
2025-26 will be the years when what you don’t know will really, really hurt you. That’s a generally true statement, but it’s especially true for go-to-market functions, particularly those that…
What to know about the new ban on ‘hidden fees’ at hotels
The FTC adopted a new rule prohibiting hotels from hiding mandatory fees when advertising prices. The rule aims to provide transparency for consumers and save them billions of dollars in…
Getting on board for more sustainable business travel
Business travel is continuing to rebound faster than predicted — and with net zero deadlines looming, it’s even more important to reduce travel’s carbon footprint. The task is complicated and…
The CMO’s Guide To Growth Marketing: Creating Brands That Convert
Awareness is one thing, conversion another. getty 2024 has truly proven to be the year when everyone learned to do more with less. CMOs are no different when it comes…
Assam’s ‘poaching village’ turns into eco-tourism hotspot | Guwahati News
Nagaon: Natundanga village in Assam’s Nagaon district, located close to the Burapahar range of the Kaziranga National Park, was once infamous for the villagers’ involvement in sheltering and assisting rhino…