Published on
October 25, 2025
Envoyage, a leading player in US travel advisory, is reaching a new level of professionalism in the industry with its recent pledge to the American Society of Travel Advisors (ASTA) Verified Travel Advisor (VTA) certification program. This is an important milestone for Envoyage as they send 100 of their travel advisors through ASTA’s esteemed certification process to elevate the level of skills, ethics, and service for travel advisors.
Raising the Professional Bar for Travel Advisors
Envoyage’s focus on professional development is reshaping how travel advisors are perceived within the global travel landscape. The travel company is committed to sending 100 of its advisors to participate in the VTA certification, with an ambitious goal of certifying 200 advisors in the next six months. This move is a clear message that professionalism in travel advising is paramount, and Envoyage is taking the necessary steps to ensure its advisors meet the highest standards.
The VTA program is designed to recognise the expertise, integrity, and service capabilities of travel advisors who demonstrate a thorough understanding of the travel industry. ASTA’s VTA certification programme requires travel professionals to undergo comprehensive training, ensuring that they are well-versed in everything from travel law to consumer protection, enabling them to provide top-tier service to clients seeking expert travel advice.
A Landmark Partnership with ASTA: VTA Fast Track Course
A recent highlight of this initiative was the participation of over 50 Envoyage advisors in the VTA Fast Track Course, held in person during Envoyage’s employee conference at Secrets Playa Esmeralda in the Dominican Republic. This collaboration marked the first time that ASTA partnered with a travel agency network to host the VTA Fast Track Course on-site, underscoring Envoyage’s commitment to hands-on training and direct engagement with ASTA’s professional development tools.
The decision to offer this course in person allowed Envoyage’s advisors to immerse themselves in ASTA’s certification process, gaining critical insights that they can immediately apply in their client interactions. This partnership between Envoyage and ASTA highlights how agencies are working together to improve industry standards and ensure travel advisors are equipped with the knowledge and skills to thrive in an increasingly competitive market.
The Growing Need for Qualified Travel Advisors
In today’s travel landscape, the importance of trained and verified professionals cannot be overstated. As the industry faces challenges from unverified influencers and self-proclaimed travel experts, ASTA’s VTA program ensures that certified advisors stand out as trusted and reliable sources of information for travellers.
Zane Kerby, CEO of ASTA, applauded Envoyage’s commitment to the program, stressing that professional certification is vital in an era where anyone can claim to be a travel advisor. This collaboration not only strengthens the credibility of Envoyage’s advisors but also boosts the overall reputation of the travel industry as a whole.
A Focus on Professional Excellence
Christina Pedroni, Executive Vice President and General Manager of Envoyage’s U.S. operations, highlighted the value of supporting the VTA certification as part of Envoyage’s broader strategy to provide exceptional service.
Envoyage’s dedication to certification goes beyond simply improving skills; it’s about fostering trust with clients and demonstrating that the company’s advisors are among the best in the industry. With the growing demand for expert travel advice, especially in the complex post-pandemic environment, having certified professionals is more crucial than ever.
Looking Ahead: A Future of Growth and Trust
Envoyage’s forward-thinking approach, which includes the goal of having 200 U.S.-based advisors certified in the next six months, positions the agency network to lead by example in the travel advisory industry. By offering clients the highest calibre of professional service, Envoyage not only strengthens its own brand but also contributes to the broader industry shift towards verified and certified travel professionals.
As more agencies recognise the value of professional development, initiatives like Envoyage’s will likely inspire others to follow suit. The future of travel advising is shifting towards a more qualified, ethical, and transparent industry, one where travellers can confidently rely on experts for advice and bookings.
A New Era of Professionalism in Travel Advising
Envoyage’s commitment to the ASTA Verified Travel Advisor certification program is a game-changer in bringing professionalism and credibility to travel advisors. This investment in the future of advisors demonstrates Envoyage’s commitment to best-in-class service to travellers across the globe. With the expansion of the network of certified advisors, travellers and the industry alike will see the benefits of a stronger, trustworthy travel advisory community.
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