Black Friday deals 2024: date and deals to expect

Summer is almost over, which means fall is nearly here, and that equates to Black Friday deals. Yes, that’s right. The 2024 Black Friday deals season will be here before you know it, with thousands of bargains up for grabs on TVs, kitchen appliances, AirPods, robot vacuums, toys, clothing, and so much more.

To help you prepare for the shopping extravaganza, I’ve created this comprehensive Black Friday deals guide, which includes everything you need to know, such as the date, when sales start, and what prices you can expect. As a deals editor for TechRadar who’s been covering Black Friday for half a decade, it’s my job to help you find the best Black Friday deals. I analyze each price and compare offers to ensure you’re buying a genuine bargain.

This year’s Black Friday date is Friday, November 29, the day after Thanksgiving, and we predict it will be another record-breaking shopping event. According to Adobe Analytics, last year’s Black Friday sale was bigger than ever despite economic uncertainty, with over 222.1 billion dollars spent, a 4.9% increase compared to the previous year.

Based on previous years, we should start to see Black Friday deals as early as October, thanks to Amazon’s 2nd Prime Day sale, which kicks off the shopping season. That means you get two months of impressive deals from retailers like Best Buy, Amazon, Walmart, and Target, allowing you to spread out your holiday shopping.

I’ll be updating this guide leading up to Black Friday so you can ensure this page is filled with the latest news.

Black Friday deals 2024: key information

person using a digital generated phone with black friday on the screen

(Image credit: McLittle Stock)

When is Black Friday 2024?

Black Friday 2024 takes place on Friday, November 29. The actual date shifts, but the way of the week stays the same: it’s always the Friday after Thanksgiving.

Like in years past, Black Friday deals start as early as October as retailers launch early sales, trying to stretch out the holiday shopping season. Amazon’s October Prime Day sale has put early Black Friday deals into motion as retailers like Walmart, Best Buy, and Target launch competing sales. 

When do Black Friday deals start?

While Black Friday proper lands on November 29 this year, we should start to see deals popping up as early as October, thanks to Amazon’s 2nd Prime Day sale. Based on previous years, we predict that Amazon’s October Prime Day sale will take place on October 8 and 9, which means Black Friday deals should start immediately after the 48-hour sale.

While the adage is that retailers reserve their best deals for Black Friday proper, that hasn’t been the case in recent years. We expect to see record-low prices on some of this year’s best-selling tech, home items, and appliances released throughout October and November, and you’ll be able to shop all the best early deals in this guide. I’ll be tracking all the early sales launching in the lead-up to Black Friday, listing all the best offers and comparing prices so you can make sure you’re buying a genuine bargain.

What Black Friday deals can you expect?

Black Friday is the biggest shopping event of the year, thanks to hundreds of online retailers offering a wide variety of items on sale. Whether you’re shopping for tech gadgets, this year’s hottest kitchen appliance, or Christmas gifts for your family, you can guarantee you’ll find a discount during Black Friday.

According to Adobe Analytics, some of the best Black Friday deals are on tech products, with electronics leading the way for the biggest consumer spending. This is due to pricey items like TVs, laptops, headphones, smartwatches, and gaming consoles getting discounted to record-low prices you won’t find outside of Black Friday.

Apple devices are also extremely popular during Black Friday with fresh discounts on brand-new 2024 gadgets and best-ever offers on older model products. Other popular categories include clothing, furniture, home appliances, and toys.

As a deals editor, this will be my seventh year covering Black Friday, and the most popular deals I’ve seen always include budget big-screen TVs, OLED displays, robot vacuums, cheap smart home devices, AirPods, air fryers, and gaming consoles.

I expect we’ll see the same mix of products on sale at this year’s Black Friday deals event, and I’ll be covering all the best offers in this guide.

Black Friday 2024: our buying advice

Woman entering credit card details on a laptop

(Image credit: Getty)

Where to find the best Black Friday deals?

Most online retailers offer Black Friday deals, but it’s our job to sort through the thousands of offers to find the best bargains. You’ll typically find the best Black Friday deals from big-name retailers like Walmart, Best Buy, and Target, with Amazon leading the pack.

Amazon is a Black Friday favorite not only because it typically offers the most competitive prices but also because of the wide variety of products it covers. Whether you’re looking for tech items like laptops, TVs, or AirPods or searching for discounts on clothing, kitchen appliances, or toys, Amazon is likely to offer Black Friday deals on the product you’re after. Other retailers that offer impressive Black Friday deals include Best Buy, Walmart, Target, Dell, Home Depot, Lowe’s, and Wayfair.

With so many retailers and promotions, Black Friday can be overwhelming, but that’s where our deal expertise comes in. We go through every retailer to pick out the very best Black Friday deals so you can make sure you’re getting the lowest price available. If you’re looking to shop for bargains right now, I’ve listed the most popular online retailers below, with current offers.

Amazon: daily deals on tech, home items, clothing, and more
Best Buy: savings on 4K TVs, laptops, and headphones
Dell: save on best-selling Inspiron and XPS laptops
Home Depot: save on tools, appliances, furniture, and more
Kohl’s: save on clothing, shoes, and accessories for the whole family
Lowe’s: appliance deals from Samsung, Whirlpool and LG
Target: save on furniture, tech, and clothing for the entire family
Walmart: save on TVs, laptops, kitchen appliances, and more

Why is it called Black Friday

Let’s take a history lesson to find how why they call it Black Friday: the first known mention of Black Friday related to this shopping experience was in November 1951, when the journal Factory Management and Maintenance used it to describe people calling in sick the day after Thanksgiving so they could have an extra day off work. 

At the same time, US police were using the phrases “Black Friday” and “Black Saturday” to describe the horrendous traffic that occurred at the beginning of the pre-Christmas shopping season. 

In 1961, the local government moved to change the shopping season to “Big Friday” and “Big Saturday,” but it never caught on. The notion that it was the time when retailers moved ‘back into the black’ was seen far later and clearly an attempt to bring positivity to the term.

Why trust TechRadar?

TechRadar has been covering Black Friday since the site started in 2008. We not only have a team of deals experts with over twenty years of experience, but Techradar has also reviewed most products that will be on sale during Black Friday. TechRadar has reviewed over 16,000 products and counting, which means we are not only here to help you find the lowest possible price, but we want to find the product that’s right for you.

So, how does the deals team at TechRadar find the best deals? We analyze each item, using price history and comparison tools to ensure it’s a genuine bargain. We also will let you know how good the deal is. Is this the first time it’s recebed a discount? Does it match last year’s record-low price? Have we ever seen a lower price before? We answer each question so you have as much knowledge as possible to make the best buying decision this Black Friday.

Last year’s best Black Friday deals

You can see last year’s best Black Friday deals, which give us a good idea of what will be on sale at the 2024 event. You’ll find the top deals on TVs, laptops, Apple devices, appliances, vacuums, and mattresses from brands like Samsung, LG, Roomba, Keurig, Ninja, and Bose.

Black Friday deals: TVs

Black Friday deals: Apple devices

Black Friday deals: Computing

Black Friday deals: Smart home

Black Friday deals: headphones

Black Friday deals: Mattresses

Black Friday deals: Appliances

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