Fitting Agents into the Sales and Marketing Mix
Much has been written recently about how marketing and sales processes change when human buyers and sellers are replaced by buyer and seller agents: abbreviated, inevitably, as “A2A” marketing. It’s…
DTP sales model shifts pharma marketing strategy
Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the…
60 Degrees Pharma to Expand ARAKODA Sales, Marketing in 2026
60 Degrees Pharmaceuticals (NASDAQ: SXTP) announced a planned expansion of sales and marketing for ARAKODA after a 6-month commercial pilot showed increasing product sales among…
Deliverect launches AI tools for restaurant marketing, sales
Technology Photo: Deliverect December 10, 2025 Deliverect launched a library of artificial intelligence tools on Wednesday designed to automate restaurant operations, marketing and sales without requiring in-house software development. The…
60 Degrees Pharmaceuticals Plans Expansion of Sales and Marketing Initiatives Following Positive Clinical Pilot Results
6-month commercial pilot demonstrated increasing demand among prescribers Expansion plan includes doubling the number of sales reps, a new GoodRx partnership, and enhanced digital marketing campaign Additional clinical sites in…