Pipeline360 Report: B2B Marketers Seek Insights, Need Greater Sales Alignment
When it comes to martech, you can have too much of a good thing. And companies that disregard marketing-qualified leads (MQLs) do so at their own peril. Those are two…
2025 Women in Produce: Kristyn Lawson – The Packer
Kristyn Lawson, CEO and president of Preferred Sales and Marketing, says her love of agriculture blossomed in the first grade, “tromping through floral farms in San Diego” alongside her mother,…
AI for Sales and Marketing Market Analysis and Global
Dublin, May 07, 2025 (GLOBE NEWSWIRE) — The “AI for Sales and Marketing Market by Offering (CRM, Chatbots, AI Agents, Digital Marketing, CDP), Application (Content Marketing, Sentiment Analysis, Predictive Analytics,…
Could AI be what finally aligns marketing and sales teams?
In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignore their hard-earned leads, and sales…
Allison Transmission Announces Global Sales and Marketing Leadership Changes
“We are pleased to announce these leadership appointments that reflect our commitment to fostering a culture of excellence, focused execution and customer engagement,” said John Coll, Senior Vice President Marketing…