What Is Sales Process Optimization? Benefits + Tips (2025)
If you think jumping straight into a sales pitch is the key to success, think again. Stoked Oats founder Simon Dinato learned the hard way that building rapport is just…
Butterball Executive to Retire, New Executive Vice President of Sales and Marketing Named
Pictured: Al Jansen GARNER, N.C. – Butterball, LLC, the best known and most loved* brand of turkey in the United States, announced that Al Jansen, executive vice president of sales…
How to train your sales team to think like marketers
In the PHCP/PVF industry, the traditional sales approach is built on relationships, technical expertise and in-person networking. While these fundamentals remain crucial, today’s digital-first buyers expect more. They research products,…
How AI Agents Can Reshape Sales And Marketing
Nohar Zmora leads marketing at Kaltura. She is passionate about helping marketers create creative and data-driven digital experiences. getty ChatGPT went mainstream in November 2022, bringing generative AI (GenAI) to…
Why Sales, Marketing and Procurement Are SMBs’ 2025 Power Moves
Opinions expressed by Entrepreneur contributors are their own. Small and midsize business owners and decision makers will have a strong focus on growth in 2025. Nearly 50% of SMB owners…