It’s time for B2B marketing to understand its GTM role
2025-26 will be the years when what you don’t know will really, really hurt you. That’s a generally true statement, but it’s especially true for go-to-market functions, particularly those that…
The CMO’s Guide To Growth Marketing: Creating Brands That Convert
Awareness is one thing, conversion another. getty 2024 has truly proven to be the year when everyone learned to do more with less. CMOs are no different when it comes…
TikTok Shop sales surpass $100M on Black Friday
Dive Brief: With a potential ban looming, TikTok Shop generated more than $100 million in single-day sales on Black Friday, triple the amount of sales from that day last year,…
Omnicom to Acquire Interpublic Group to Create Premier Marketing and Sales Company
NEW YORK, Dec. 9, 2024 /PRNewswire/ — Omnicom (NYSE: OMC) and The Interpublic Group of Companies, Inc. (NYSE: IPG) (“Interpublic”) today announced their Boards of Directors have unanimously approved a…
Citadel department head Dr. Riggle shares his journey in marketing, sales and leadership
Robert “Bob” Riggle, Ph.D., is a professor and the head of the Department of Marketing, Supply Chain Management and Economics at The Citadel. He holds a Ph.D. in Marketing from…