A Surprising Sales Killer, Study Finds
Research shows that name-dropping AI in marketing copy might backfire, lowering consumer trust and purchase intent. A WSU-led study published in the Journal of Hospitality Marketing & Management found that…
Amazon misses on ad sales while Prime Video push ramps up
Dive Brief: Amazon advertising services grew revenue 20% year over year in Q2 to $12.77 billion, a deceleration in the rate of growth from prior quarters, according to an earnings…
Todd Caccamo Highlights the Importance of Relationship Marketing as a Sales Growth Strategy
CLEVELAND, OH / ACCESSWIRE / July 29, 2024 / During a recent fireside chat with the heads of several SMEs, business leader Todd Caccamo shared his insights on the crucial…
TRSA Marketing, Sales, and Service Summit 2024 announced for November
FULLY ENGAGED: The summit, like last year’s event, will offer a series of engaging general sessions NORTH AMERICA The 7th Annual TRSA Marketing, Sales and Service Summit, scheduled for 12…
Natural Delights promotes vice president of sales and marketing
YUMA, Ariz. (July 26, 2023) – Natural Delights® BB #:163391is proud to announce the promotion of David Baxter to Vice President of Sales and Marketing. David has been an integral…