Flair Airlines has landed a new partnership that will connect the low-cost carrier to global distribution systems (GDSs), opening seats to OTAs and travel agencies.

The Edmonton-based carrier, which does not pay commission, has teamed up with travel tech company GO7 to support its growth strategy, which aims to create new revenue streams.

With non-resident air traffic to Canada almost back at pre-pandemic levels, Flair, in a press release Wednesday (Aug. 9), said the demand for accessible, affordable air travel in Canada is now “higher than ever,” and with GO7 supporting distribution, it is now “better positioned to meet that demand.”

“As an ultra-low-cost airline, our business model relies on keeping our expenses low. GO7’s innovative and no-complexity approach to expansion is exactly what our airline needs to grow. Working with GO7 enables us to identify new revenue streams as we broaden our route network and connect more travellers here at home and across the globe to the joy of traveling in Canada and beyond,” stated Garth Lund, Flair’s chief commercial officer.

Over the past five years, Flair has expanded its intra-Canada route network, launching flights to popular destinations in the U.S., Mexico, and Dominican Republic.

Flair says the solutions provided by GO7 will launch operations in new markets across North America “quickly and cost-effectively.”

With GO7’s GDS Sub-Hosting solution, Flair says it can add distribution capacity faster than it could by creating new “bilateral relationships with individual GDSs from scratch.”

Through its own IATA code (W1), GO7 allows airline customers to immediately sell their flights in the GDS under the W1 code without the long implementation times or upfront costs required to establish a direct GDS connection.

Airlines can take this approach as either an alternative to GDS distribution or a supplement to an existing GDS connection in a specific market, Flair said.

“Flair’s mission to make travel into and throughout Canada and North America more accessible to locals and tourists aligns with our vision for democratizing air travel. Our solutions will help Flair achieve its goals by enabling the airline to expand its sales network to over 100,000 IATA global agencies that can now access and ticket Flair Airlines flights through the GDS, increasing exposure in new markets to support the airline’s ambitious growth plans,” stated Peer Winter, chief distribution officer of GO7.

Earlier this week, Flair said it will save Canadian travellers at least $300 million in airfare in 2023, thanks to its competitively-priced fares – an outcome the carrier is calling the “Flair Effect.”

Earlier this month, the airline announced new routes for its winter schedule, adding more low-cost options to sun destinations like Cancun, Las Vegas, and Orlando-Sanford, from more Canadian cities.


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