How to spot misleading weight loss offers

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  • The Better Business Bureau warns consumers about misleading weight-loss product advertisements.
  • Be wary of exaggerated claims like rapid weight loss without effort, as these are often red flags.
  • Many “free trials” lead to costly, automatic subscription plans with hidden terms and conditions.

We all look for quick fixes for weight loss. Ads for miracle pills, teas, and supplements flood social media and websites, claiming to help you shed pounds fast. But the Better Business Bureau® warns that many of these offers are misleading and can lead to costly subscription traps.

Before you click “buy now,” BBB recommends taking these steps to protect your health and your wallet.

Watch out for exaggerated claims

If an ad promises dramatic results with little effort, it’s likely too good to be true. Phrases like “lose 30 pounds in 30 days” or “melt fat without exercise” are common red flags. The Federal Trade Commission says there is no magic pill for weight loss. Healthy weight loss takes time and lifestyle changes.

Read the fine print

Many ads promote a “free trial” or a low-cost introductory offer. What they don’t highlight is the automatic enrollment in a subscription plan. Consumers often find unexpected charges on their credit card after the trial ends. Always read the terms and conditions before entering payment information.

Research the company

Check the business at BBB.org before you buy. Look for reviews, ratings, and complaint history. If the company has a pattern of billing issues or poor customer service, consider it a warning sign. Search the product name along with words like “scam” or “complaint” to see what others are saying.

Pay with a credit card

If you decide to make a purchase, use a credit card instead of a debit card. Credit cards offer more protection if you need to dispute a charge. Avoid payment methods like wire transfers or gift cards, which are harder to trace and recover.

Be cautious with personal information

Don’t share unnecessary details like your Social Security number or banking information. Stick to secure payment portals and avoid clicking on links in unsolicited emails or social media ads.

Report problems

If you’ve been charged for something you didn’t agree to or suspect a scam, report it to BBB Scam Tracker at BBB.org/scamtracker. Your report can help warn others and stop fraud.

Weight-loss products can be tempting, especially at the start of a new year. But taking time to research and read the fine print can save you money and stress. For more tips, visit BBB.org.

Jan Diaz is the President/CEO of the Better Business Bureau serving Northern Indiana, which serves 23 counties. Contact the BBB at 800-552-4631 or visit BBB.org

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