Leon Lau Appointed as Tonisity’s New Sales, Marketing and Product Manager

Dublin, Ireland–(Newsfile Corp. – August 27, 2024) – Tonisity International Limited (“Tonisity“), an animal health and nutrition company based in Ireland, is pleased to announce Leon Lau has joined the company as the new Sales, Marketing and Product Manager for Livestock Nutrition Solutions. This newly established role is pivotal for Tonisity’s strategic growth, as it focuses on launching our innovative range of nutrition products for young ruminants, including calves, lambs and goat kids.

Leon Lau – Sales, Marketing and Product Manager – Tonisity

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Based in Odense in Denmark, Leon brings a wealth of experience and a proven track record in the livestock nutrition industry. He has an impressive academic background, with an MBA from the University of Southern Denmark and a Doctor of Veterinary Medicine from the Royal Veterinary and Agricultural University in Copenhagen.

Leon’s career is marked by various leadership roles across the industry. His previous positions include Business Manager at Hipra Nordics, Head of Sales & Marketing at Salfarm Scandinavia, and Nordic Business Manager for Ruminants at Boehringer-Ingelheim AH.

Commenting on his new role, Leon said: “I am thrilled to join Tonisity at such a dynamic time. The opportunity to lead the launch of innovative products for young ruminants aligns perfectly with my passion for advancing livestock nutrition. I see my role as not just driving sales, but also as a chance to collaborate closely with our teams and distributors to deliver tailored nutritional solutions that meet the evolving needs of our industry. Together, we can set new standards in animal health and performance.”

“With extensive experience in managing the livestock sector – spanning swine, ruminants, poultry and aqua – and a proven history of successful product launches, Leon is an excellent fit for our team. His mission will involve leading the development and promotion of our ruminant product range, establishing and achieving a sales programme and budgets, and identifying and managing distributors,” claims Mathieu Cortyl, Managing Director, Tonisity.

In addition to driving sales initiatives, Leon will play a crucial role in facilitating distributor sales and marketing activities. He will also focus on building strong relationships with industry stakeholders, conducting market analysis and providing valuable insights to help guide our business strategies.

Tonisity is confident that Leon’s expertise and leadership will greatly contribute to the company’s success and look forward to the impact he will have on the company’s growth and innovation in the livestock nutrition industry.

About Tonisity

Tonisity is an animal health and nutrition company based in Ireland that is currently focusing its patented technology in three specific markets: (1) isotonic products for the enhancement of swine production; and (2) novel companion animal nutrition products; and (3) isotonic products for the enhancement of ruminant production. Tonisity is focused on creating positive physiological changes by addressing the issue of intestinal health of young animals, thus improving their overall health, leading to better lifetime performance. With respect to novel companion animal products, Tonisity is poised to become the first mover and market leader in a targeted nutrition approach for pets – which is a rapidly growing market across the globe. For more information on Tonisity’s isotonic business, visit www.tonisity.com. For more information on Tonisity’s companion animal business, visit www.doggyrade.com.

Forward-Looking Statements

This press release contains forward-looking statements and information that are based on the beliefs of management and reflect the current expectations of Tonisity. When used in this press release, the words “estimate”, “project”, “belief”, “anticipate”, “intend”, “expect”, “plan”, “predict”, “may” or “should” and the negative of these words or such variations thereon or comparable terminology are intended to identify forward-looking statements and information.

The forward-looking statements and information in this press release include information relating to the business plans of Tonisity, including expansion in Canada, the processing of products in China and the development of new swine products.

Such statements and information reflect the current views of Tonisity. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: Tonisity’s ability to raise capital to maintain its growth and business objectives, Tonisity’s ability to negotiate and enter into binding agreements with parties in Canada, changes in laws and regulations that could adversely affect the business, growth or results of operations of Tonisity, Tonisity’s ability to attract and retain customers and consumers and impacts of the COVID-19 pandemic.

There are a number of important factors that could cause the actual results of Tonisity to differ materially from those indicated or implied by forward-looking statements and information. Such factors include, among others: limited business history of Tonisity; disruptions or changes in the credit or security markets; results of operation activities; unanticipated costs and expenses, fluctuations in commodity prices, and general market and industry conditions; protection of Tonisity’s intellectual property; disruption at any of Tonisity’s facilities including as a result of the current COVID-19 pandemic; effect of public health crises, including the current COVID-19 pandemic; Tonisity’s supply chain management; availability of suppliers of raw materials; limited or disrupted supply of key ingredients; the availability of key ingredients for the Products; failure to expand production capacity; effect of product innovation; failure to retain current customers and/or recruit new customers; global financial conditions; the effect of product labelling requirements; price of raw materials; consumer trends; publication of inaccurate or unfavourable research and reports; management and conflicts of interest.

Tonisity cautions that the foregoing list of material factors is not exhaustive. When relying on these forward-looking statements and information to make decisions, readers should carefully consider the foregoing factors and other uncertainties and potential events. Tonisity has assumed that the material factors referred to in the previous paragraph will not cause such forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

The forward-looking information contained in this press release represents the expectations of Tonisity as of the date of this press release and, accordingly, is subject to change after such date. Readers should not place undue importance on forward-looking information and should not rely upon this information as of any other date. While Tonisity may elect to, it does not undertake to update this information at any particular time, except as required by applicable laws.

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