Rich Products (Rich’s) is providing limited-service restaurants with convenient, no-bake bakery items that can be enjoyed as grab-and-go snacks with its new Fully Finished Cinnamon Rolls and its Our Specialty Treat Shop™ Microbite Donuts. The low-labor, snackable Cinnamon Rolls and Microbite Donuts are easy to add to any menu: simply remove from the freezer, thaw and serve.
According to Rich’s 1Q Consumer Survey of Limited-Service Restaurant Consumers in May 2025, consumers are reaching for snacks more than ever before. Fifty percent say that they’re snacking more than last year, and 40 percent of limited-service restaurant consumers say they indulge in snacks three to four times a day.
“With our new Cinnamon Rolls and Microbite Donuts, operators can offer delicious, sweet bakery snacks that saves on labor costs and preparation time,” says Alyssa Barrett, senior customer marketing manager, Rich Products. “With a fresh-baked appearance, these snackable baked goods will catch a consumer’s eye and create an impulse purchase to drive sales.”
The fully baked Cinnamon Rolls are available in two formats: iced and retail-ready in a clamshell, or on a bulk tray of 48 2.8-ounce unfinished rolls, with icing included for the operator to elevate and customize with toppings. The sweet treats arrive frozen, ready for placement on the bakery rack, with a shelf life of 365 days frozen and an extended ambient shelf life of 14 days.
The pre-iced cinnamon rolls come in three clamshell options: 3.5-ounce rolls in a four-pack, 16 per case; 3.8-ounce rolls in a six-pack, 10 per case; and 3.6-ounce rolls in an 8-pack, 12 per case. Operators simply remove them from the freezer and place the rolls individually on the shelf, or sell them inside the clamshell with the included retail labels.
Rich’s Our Specialty Treat Shop Microbite Donuts are bite-sized yeast ring donuts with a variety of toppings. Operators can choose from four assortments in clamshell packaging, each containing three flavors:
- Classic – 7.76-ounce donuts with toppings of chocolate, maple and white icing with sprinkles
- Chocolate – 8.18-ounce donuts topped with white icing, chocolate drizzle and crushed cookie pieces; chocolate icing with sprinkles; and chocolate icing with white drizzle
- Berry – 8.18-ounce donuts covered with chocolate icing and raspberry drizzle, raspberry flavored pink icing and sprinkles and blueberry icing with raspberry drizzle
- Holiday – Festive limited-edition 8.18-ounce donuts with toppings of chocolate icing with peppermint flavor drizzled with red cranberry-flavored icing, green icing with a red cranberry-flavored drizzle and red cranberry-flavored icing topped with a green drizzle and white sprinkles
The bite-sized donuts arrive 12 per clamshell, 12 clamshells per case, ready to thaw and place on the bakery rack. They have a shelf life of 240 days frozen and 5-7 days ambient.
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