The CMO’s Guide To Growth Marketing: Creating Brands That Convert
Awareness is one thing, conversion another. getty 2024 has truly proven to be the year when everyone learned to do more with less. CMOs are no different when it comes…
Digiday+ Research: Brands, optimistic about holiday sales, focus marketing efforts on e-commerce and social
It’s that time of year again — the holiday season is upon us. As brands and retailers ready their sales sprint through to the end of the year, Digiday+ Research…
How Brands Make the Most of Sample Sales
Veteran fashion publicist Kelly Cutrone remembers a time when it was frowned upon for brands to advertise their end-of-season sales. “It just used to be something for people in the…
Huge Brands Acquires TLJ Marketing & Sales
The modern incarnation of Huge Brands started with one employee in what the company describes as a 500-square-foot red brick hole-in-the-wall in an alleyway. Fast forward 14 years, and…