A Surprising Sales Killer, Study Finds
Research shows that name-dropping AI in marketing copy might backfire, lowering consumer trust and purchase intent. A WSU-led study published in the Journal of Hospitality Marketing & Management found that…
NDC adoption drives surge in direct airline bookings, Traxo finds
A sharp rise in non-travel management company corporate airline bookings over the first half of the year suggests “there is no going back” from the increasing push for New Distribution…