AI, ROI Pressure and Gen Z Reshape Corporate Travel
Business travel in 2026 is shifting from volume to value. Major booking search engines report rising use of AI, tighter ROI scrutiny, and growing influence from Gen Z travellers. Companies…
Starbucks Sales Slide Again, but Gen Z Is Vibing With Its Marketing Refresh
Starbucks reported another sales decline in Q3 2025, but CEO Brian Niccol said recent marketing investments have driven a perception boost among millennial and Gen Z consumers. The Numbers 2%…
Millennials and Gen Z want more business trips, CTM finds
Reading Time: 2 minutes Worldwide: Data from global business travel specialist Corporate Travel Management (CTM) shows that Millennials and Gen Z employees want to travel more for work and see…
Say Hello to My New AI Marketer: How Gen AI-Based Software Is Advancing Marketing and Sales
Over the past year, generative AI’s capacity for content creation has drawn most of the noisiest headlines: how AI models can instantaneously create Pixar-like shorts starring your pet chihuahua, or…