The CMO’s Guide To Growth Marketing: Creating Brands That Convert
Awareness is one thing, conversion another. getty 2024 has truly proven to be the year when everyone learned to do more with less. CMOs are no different when it comes…
Brookdale CEO: Lower Third-Party Referral Volume Hurt Occupancy Growth, Drove Sales and Marketing Shift
Declines in third-party referrals contributed to softer occupancy growth than leaders with Brookdale Senior Living (NYSE: BKD) looked for in Q3 2024, but they are bullish following the company’s recent…
Connecting for growth: A makeover for your marketing operating model
The consumer-packaged-goods (CPG) and retail industries are entering an era marked by a focus on growth and a search for value. The past decade has been particularly challenging, with population…
Growth of Travel and Expense
According to a new report published by Allied Market Research, titled, “Travel and Expense Management Software Market,” The travel and expense management software market was valued at $3 billion in…
How to align sales and marketing for revenue growth
You’ve launched a campaign, generated leads and now — nothing. The leads aren’t turning into sales. Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast…