Lessons from Gong’s Udi Ledergor
If there’s one thing B2B marketing doesn’t need more of, it’s forgettable, safe, same-old-same-old campaigns. You know the ones—the blue logos, the corporate jargon, the ads you scroll right past…
Five lessons learned from American Airlines’ corporate travel climbdown
It may be based in the US, but American Airlines’ recent jettisoning of its contentious corporate sales and distribution strategy seems a significant moment for managed business travel everywhere. American’s…