A new tech-driven era of impactful marketing and sales
Marketing is at a pivotal moment, with data and new technology propelling rapid changes and expanding opportunities for growth. The promise is enormous, with the economic value of generative AI…
SportRx Adds New Leadership in Marketing, Sales and Operations
SportRx has hired Monica Rigali as VP of marketing and Curtis Ellis as VP of sales and operations. They will report to Rob Tavakoli, who was promoted to CEO in…
Maserati’s Sales Slump: A Marketing Challenge, Not a Product Problem According to Stellantis CEO
Maserati’s parent company, Stellantis, recently released its half-year report, revealing troubling numbers for the luxury carmaker. Customer deliveries dropped dramatically, plummeting from 15,300 units in the first half of 2023…
Senior Consumer Products Marketing Executive to Drive Sales
STEVENSVILLE, MI, Sept. 18, 2024 (GLOBE NEWSWIRE) — Jon Hall, a senior P&L oriented marketing executive, passionate servant leader, and MBA marketing professor, will now apply his extensive consumer products…
SALES, MARKETING ROLES EXPECTED TO BLEND
PAT NATSCHKE LENIUS CHICAGO — The dividing line between sales and marketing will blur and eventually disappear, said a top executive with Kraft General Foods. “Marketing has moved from mass…