13 Holiday Marketing Strategies for Success
No matter the time of year, the holiday season is always imminent for small businesses. For many companies, the holiday season comprises the bulk of their yearly sales, so preparing…
Instagram Marketing: Create Your Strategy for 2025
Instagram marketing is a springboard for independent creators to access massive audiences and monetize their talents. Businesses, especially those with strength in visual merchandising, also benefit from a presence on…
Fitting Agents into the Sales and Marketing Mix
Much has been written recently about how marketing and sales processes change when human buyers and sellers are replaced by buyer and seller agents: abbreviated, inevitably, as “A2A” marketing. It’s…
DTP sales model shifts pharma marketing strategy
Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the…
60 Degrees Pharma to Expand ARAKODA Sales, Marketing in 2026
60 Degrees Pharmaceuticals (NASDAQ: SXTP) announced a planned expansion of sales and marketing for ARAKODA after a 6-month commercial pilot showed increasing product sales among…