McDonald’s Marketing Strategy – A Case Study
In 1940, California was where the first McDonald’s opened. It became well-known quickly for its tasty hamburgers and friendly service. Eight years later, it was one of the first places…
McDonald’s Hopes Value Marketing Can Boost Sales As Customers Spend Less
The numbers $130 billion+ — Per its end-of-year financial update McDonald’s global sales for 2024 hit over $130 billion. Revenues were up by over $1 billion year-on-year. -1.4% — Same-store…
Value and marketing helped McDonald’s sales last quarter, but only to a point
McDonald’s generated positive same-store sales last quarter in the U.S. | Photo courtesy of McDonald’s. Marketing and value helped lead to a moderate improvement in sales and traffic at McDonald’s…