Sipadan and Sabah’s Ecosystem: A Model for Eco-Tourism Success
Published on January 7, 2026 Sabah, a Malaysian province famous for its astonishing natural scenery, is a place where tourists can feel both the power of virgin forests and the…
DTP sales model shifts pharma marketing strategy
Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the…
India Pushes New Sustainable Travel Frontier As Irakam Island In Andhra Pradesh Becomes A Model For Eco-Tourism With Nature-Friendly Resorts And Community Empowerment
Home » India Travel News » India Pushes New Sustainable Travel Frontier As Irakam Island In Andhra Pradesh Becomes A Model For Eco-Tourism With Nature-Friendly Resorts And Community Empowerment Published…
Why the MQL model is failing B2B marketing and what to use instead
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how…
ATPS25: Trend towards travel agency merchant payment model hailed as a ‘win win’
A shift to airlines distributing more of their inventory through travel agencies is expanding out from North America and going global, according to leading credit card scheme Mastercard. Speaking at…