DTP sales model shifts pharma marketing strategy
Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the…
60 Degrees Pharma to Expand ARAKODA Sales, Marketing in 2026
60 Degrees Pharmaceuticals (NASDAQ: SXTP) announced a planned expansion of sales and marketing for ARAKODA after a 6-month commercial pilot showed increasing product sales among…
The Virtual Reality of Modern Pharma Sales and Marketing
While some may have oversold the technology in recent years, virtual reality (VR) is still a growing industry. Society hasn’t moved to a fully virtual metaverse yet, but many industries…