AI, ROI Pressure and Gen Z Reshape Corporate Travel
Business travel in 2026 is shifting from volume to value. Major booking search engines report rising use of AI, tighter ROI scrutiny, and growing influence from Gen Z travellers. Companies…
How CMOs Boost ROI Faster
Chief marketing officers are under pressure to hit certain KPIs, whether they’re related to revenue, awareness, or costs. Amidst this pressure, there are opportunities for AI to boost these metrics…
U.S. Companies with Strategic Business Travel Management Can Outperform Peers by Up to 30% in Revenue, According to New GBTA and ASTA Business Travel ROI Study
Alexandria, VA ─ U.S. companies that take a strategic, well-governed approach to their business travel programs can achieve up to 30% higher revenue than their peers, according to a new…
Explainer: How CRM Automation Can Drive ROI Across Sales, Marketing, and Service
Customer relationship management used to mean one thing: having a place to store customer details and keep track of interactions. Helpful, but hardly world-changing. That’s no longer the case. In…
Study Finds Business Travel Delivers Major ROI for US Companies
A fresh look at business travel spending suggests U.S. companies may be shortchanging their own growth by not investing enough in getting employees back on the road. According to a…