SALES, MARKETING ROLES EXPECTED TO BLEND
PAT NATSCHKE LENIUS CHICAGO — The dividing line between sales and marketing will blur and eventually disappear, said a top executive with Kraft General Foods. “Marketing has moved from mass…
PAT NATSCHKE LENIUS CHICAGO — The dividing line between sales and marketing will blur and eventually disappear, said a top executive with Kraft General Foods. “Marketing has moved from mass…
The scale of the IT industry is truly enormous. Every year, companies and individual consumers spend over $5 trillion on computer hardware, software, and services. That’s bigger than the GDP…