A Surprising Sales Killer, Study Finds
Research shows that name-dropping AI in marketing copy might backfire, lowering consumer trust and purchase intent. A WSU-led study published in the Journal of Hospitality Marketing & Management found that…
Amazon misses on ad sales while Prime Video push ramps up
Dive Brief: Amazon advertising services grew revenue 20% year over year in Q2 to $12.77 billion, a deceleration in the rate of growth from prior quarters, according to an earnings…
Todd Caccamo Highlights the Importance of Relationship Marketing as a Sales Growth Strategy
CLEVELAND, OH / ACCESSWIRE / July 29, 2024 / During a recent fireside chat with the heads of several SMEs, business leader Todd Caccamo shared his insights on the crucial…
TRSA Marketing, Sales, and Service Summit 2024 announced for November
FULLY ENGAGED: The summit, like last year’s event, will offer a series of engaging general sessions NORTH AMERICA The 7th Annual TRSA Marketing, Sales and Service Summit, scheduled for 12…
Trending Products, Top Sales to Shop
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Amazon‘s 10th Prime Day is finally here and it’s…