DTP sales model shifts pharma marketing strategy
Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the…
Airlines extend Japan ticket refunds as travel shifts
Ski enthusiasts gather at a venue in Shenyang, Liaoning province, on Saturday. LI GANG/XINHUA China”s major airlines have extended free refund and rescheduling policies for Japan-bound tickets as weekly Sino-Japanese…
REAL ESTATE SALES & MARKETING SHIFTS
The integration of technology marked by the proliferation of digital platforms,has transformed the ways of marketing and selling real estate. Samir Arora, Immediate Past President – NAR-India, Chairman – CREA,…
Future of Business Travel to Be Shaped by Demographic Shifts and Global Volatility by 2040
Future of Business Travel to Be Shaped by Demographic Shifts and Global Volatility by 2040 – Image Credit Unsplash+ CWT and GBTA release special supplement report titled “2040: Baseline, Boom,…