Sales and marketing: Synchronizing steps for success
In the modern landscape of business, sales & marketing have often been viewed as isolated, sequential steps in a process—baton passes where leads move from one department to the other…
The 5 Steps Needed To Build Empathy In B2B Sales & Marketing
Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to a company’s financial performance — but nearly half of…