Discount Travel Companies
S4 Capital has reported lower sales and widening losses as it flagged “unsettling” US tariff talks and economic worries were weighing on marketing spending. Shares in S4, which was founded…
Airline tickets are obnoxiously expensive. There, I said it. To add insult to injury, these already exorbitant prices only continue soaring over the holidays and during peak travel times like…
In a panel discussion, held at the Marketers’ Excellence Conference 2024, hosted by afaqs!, industry experts mapped the evolving role of sales and its impact on the marketing function. The…
Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as organizations’ efficiency kryptonite, John…