Brooklyn Point, a luxury mixed-use development in downtown Brooklyn, used AI to stage select units.
Real estate, like almost every other field, has been profoundly impacted by the steady march of technology. One might argue the marketing and selling of homes has been among real estate disciplines that have benefitted the most from tech-enabled tools.
Whether virtual apartment tours, blockchain-based transactions, the proliferation of online listings, or any number of other gains, tech is playing a vital role in today’s home marketing and selling. Real estate professionals who embrace cutting-edge technology are not only keeping pace with changing buyer behaviors but putting themselves in position to savor greater sales and success.
Tech forward
Among those driving this evolution is Neema Bardi, whose painful firsthand experiences as a real estate agent spurred him to establish a tech-forward platform called Atllas, designed to help agents succeed. Atllas’s tech products include OpenHome, which streamlines open house management; and Potentials, which leverages AI-driven data scraping to permit agents to bestow upon clients customized recommendations.
Over its comparatively brief lifespan, Atllas has garnered more than 10,000 users and enabled $3.8 billion in real estate transactions. Bardi’s ability to harness the power of AI enables Atllas to provide data analysis and lead scoring, furnishing vital market trend information and securing the greatest efficiency from agents’ daily endeavors.
“The intersection of technology and real estate is paving the way for a more transparent, efficient and accessible market,” Bardi reports. “Embracing these advancements will not only redefine the sales process but also elevate the overall standard of service in the industry.”
Playbook revised
Co-founders of a New York City-based real estate sales and marketing brokerage called Powered by DMT are also in the vanguard of this sea change. Alyssa Soto Brody and Erica Sachse have rescripted the playbook on how homes are exhibited and sold.
The firm has leveraged technology in a number of ways to enhance the process. It has used cutting-edge automation tools to nurture relationships with buyers, helping them remain engaged and educated throughout the sales process. It has wielded data-driven insights to analyze buyer behaviors and has utilized tech tools to personalize sales processes and give buyers never-before experienced insights into properties they are considering. It has harnessed data analytics to optimize pricing, and equipped agents with powerful automation capabilities.
“Our philosophy is that technology isn’t just about improving buyer experiences,” Brody says. “It’s also about empowering agents. With robust automation capabilities and an integrated sales approach, our agents are equipped to navigate the fast-paced market landscape with agility and precision.”
Adds Sachse: “As technology continues to advance, we’re witnessing a fundamental shift in how properties are marketed and sold. With data-driven strategies and AI-powered tools, agents can anticipate client needs, optimize pricing and create tailored experiences that drive higher engagement and satisfaction.”
Anticipate needs
Leveraging technology in real estate sales and marketing is also a mission of Rainy Hake Austin, the new president of The Agency’s global real estate brokerage. The Agency’s mission has long been to overhaul the brokerage industry, arming agents with the finest technology, resources, tools and support as well as the broadest network, to offer its clients best-in-class service.
“At the Agency, we believe that technology can enhance our ability to provide personalized, white-glove service to our clients as well as connect our global network of agents in a meaningful way,” she says. “Through our systems, processes and tools, such as our marketing portal and proprietary CRM, we aim to streamline workflows, anticipate client needs and deliver exceptional experiences in every transaction.
“While we pride ourselves on being a boutique luxury brokerage, we aim to continue to develop tech that elevates the client experience by leveraging data insights to enhance our business. It’s not just about efficiency; it’s about enhancing the human connection at every touchpoint.”
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