You don’t have to be a commerce writer like me to know that there have been a ton of new beauty launches in the last couple of months. If I counted the number of new products in the makeup, skin care and hair spaces on both hands, let’s just say I’d need more than 10 fingers.
Luckily, you don’t have to do too much digging because we tapped style editor and beauty expert Bobbie Thomas to fill us in on the beauty breakthroughs that are bound to improve and elevate your routine this fall. From upgraded hand care to skin booster “shots,” these new and innovative beauty products aren’t just seasonal trends — we’d argue these are must-have essentials.
Keep reading to discover what Thomas says is hot for fall below, including a discount code we’re offering just for our readers.
Bobbie Thomas’ fall beauty picks seen on Jenna & Friends
Skin flooding
You might’ve heard skin flooding here and there, but what is it? Thomas describes it as a “hydrating technique that’s all about layering lightweight power-packed formulas (think cream mists, moisturizing toners, and serum-rich essences) that drench your skin before locking it all in with your lotion or cream.” The purpose is to give your skin maximum hydration without the heaviness, which these products offer.

Whenever your skin is in need of a boost of hydration, spritz this moisturizing facial mist to deliver instant relief. Spray on bare skin or over makeup throughout the day, per the brand.

Yes, toners are an important step in your routine. For instance, if you’re in need of extra hydration alongside your moisturizer, this pick from Laneige can offer additional barrier support for dry skin. For those who have oily to combination skin, you could even use it as a light moisturizer, too.

With 5% niacinamide, this essence offers a boost of antioxidants to even skin tone, address common aging concerns, among other benefits, for an all-in-one treatment. Just apply before the rest of your skin care for best use.
Skin booster “shots”
Does your skin need a little more TLC? You’re in luck. Skin booster shots are “targeted at-home treatments designed to mimic in-office results” by using “regenerative compounds like exosomes, growth factors and PDRN,” explains Thomas. “These ‘shot’ cocktails are meant to be used in short cycles to help visibly firm, brighten and smooth skin.”

Ready for a boost? Look no further than Medicube’s Exosome Shots: The Zero line (the original), Azelaic and The Pink Collagen serum. “Harnessing the power of exosome-based delivery systems in two strengths, the Zero line shots are geared toward refining texture and fortifying the barrier,” explains Thomas.
The Pink Collagen Exosome Shot Serum, on the other hand, “uses PDRN and peptides to visibly plump and support elasticity,” she adds. Lastly, the Azelaic serum is best for acne-prone skin, as it utilizes azelaic acid to address redness post-breakout and smooth texture. Each one concentrates on specific concerns for targeted treatment.
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With caffeine, bio-PDRN, niacinamide and more, this ‘shot’ serum is a great “targeted treatment for smile lines or tired zones” as it firms and energizes areas like the jawline and neck for a lifted complexion. Per the brand, it’s high concentration of quality ingredients makes it effective on all skin types.
Plus, TODAY viewers can receive 20% off sitewide on SokoGlam when using code BOBBIE at checkout. Valid for 72 hours only.
Hand care 2.0
No one loves the feeling of dry hands. When it comes to hand care, moisturizing dry skin isn’t enough to soothe dryness. Prevent dry skin this season, while proactively treating your hands with these picks.

“These peel shots have taken off on TikTok for targeting clogged pores in the T-zone, but they also work wonders on your hands,” Thomas says. Just rub onto the skin before hand cream to exfoliate and soften, thanks to the powers of white and black rice.

This nighttime hand cream contains a 1% slow-release retinol complex to address common aging concerns, from fine lines to hyperpigmentation. For morning use, be sure to pair with SPF.

“A behind-the-scenes favorite among hand models and manicurists, these slip-on gloves revive dry, tired hands in just 15-20 minutes,” says Thomas. “You can also remove the fingertips for longer wear while typing, texting or painting nails — making them as functional as they are nourishing.”
Lip love
Dry lips are another common issue during the fall and winter. Address dryness with lip products that offer more than just moisture, from serums to lip balms.

“Skip the scrubs and use this a few nights a week to gently resurface dry, flaky lips,” suggests Thomas. “The polyhydroxy acids [in this lip serum] smooth and hydrate for softer lips over time.”

More Bobbie Thomas’ beauty breakthroughs to shop
Selling out

“While not a brand-new concept, it’s surprisingly rare to find a true one-handed, click-and-slide lipstick,” raves Thomas. “The multitasker friendly collection delivers creamy, lightweight [and] buildable color,” she adds, plus lasting hydration for wear that is comfortable all-day long.
Select shades are already sold out, so grab your new everyday lip while you can!

Curology’s The Lip Balm is not just any lip balm. With a one-handed push-slider applicator, reapplying on-the-go is a whole lot easier. And most importantly, the product contains a mix of nourishing butters and oils to soothe extra dry lips.

Thomas refers to this game-changing polish as “a lipstick for your nails.” This 4-in-1 polish is designed to give you a flawless manicure in seconds, thanks to a formula that can combine a base coat, treatment, color and topcoat all in a single step.
According to the brand, it only needs 50 seconds to dry, making it their fastest-drying polish yet. It also features a patented wide-hugging brush that ensures an even applications, as well as a ingredients that will reveal a chip-resistant and glossy finish.

L’Oréal’s pen takes a dual-tip felt approach to help fill and define brows. It comes in eight shades and offers a smudge-proof, transfer-proof and water- and heat-resistant formula.

Good news, skin care gurus! Korea’s No. 1 dermatologist-recommended skin care brand, Aestura, is now available at Sephora for the first time!
Thomas says this moisturizer, which is so good, it was originally exclusive to hospitals, is a “holy grail” for sensitive skin. It features barrier-boosting ceramides and a triple lipid complex that nourishes the skin and offers up to 120 hours of hydration, per the brand.

Another popular skin care product making its way stateside: Australia’s cult-favorite sun care line, Ultra Violette! The 3-in-1 “Supreme Cream” is a sellout down under with rave reviewers loving how it works as a sunscreen, moisturizer and primer. According to the brand, its formula also offers anti-aging properties and ingredients that work to calm and hydrate the skin.

What’s new in the brow world, you ask? Thomas found a few high-tech upgrades that will bring next-level precision to your next application. Shop TODAY-editor loved brand Benefit Cosmetics (creator of another Beauty Award-winning brow product) has launched the first-ever triple-tip brush pen, complete with a superfine 0.8mm point. Thomas says it’s the finest on the market for creating effortless, hair-like strokes.

If you have a hard time finding your best color match, this device is about the change the game. BoldHue is the first-ever tool designed to create your very own custom foundation shade — and in just 60 seconds. All you have to do is scan your skin with the included wand, which closely analyzes your skin tone. Then allow the machine to mix your personalized pigment combination to make your perfect shade.

When your pigments start to run low, BoldHue offers cartridge replacements, so you never have a less-than-perfect foundation match. The colors are packed with skin-soothing ingredients that are designed to blend effortlessly.
Meet the expert
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by Bobbie Thomas.
- Bobbie Thomas is a style editor at TODAY and author of “The Power of Style.”
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
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