How Brands Make the Most of Sample Sales
Veteran fashion publicist Kelly Cutrone remembers a time when it was frowned upon for brands to advertise their end-of-season sales. “It just used to be something for people in the…
How to align sales and marketing for revenue growth
You’ve launched a campaign, generated leads and now — nothing. The leads aren’t turning into sales. Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast…
Sedbrook, McKiernan sign on to lead The Gazette’s sales, marketing and advertising teams | Business
Meeting the diverse needs of an evolving customer base and ensuring that The Gazette’s marketing and advertising teams have the tools to thrive within the workplace are the twin objectives…
How generative AI can enhance customer operations, sales, marketing, and software engineering
The arrival of Generative AI has triggered widespread attention, prompting every organization to prioritize it, with many transitioning from the “what” to the “how”. This jolt has created a whirlwind…
Money Matters: 4 strategic pivots to better align sales and marketing teams | News, Sports, Jobs
Stock photo By working in harmony, sales and marketing teams can create a cohesive go-to-market strategy that optimizes lead generation, enhances customer engagement and increases conversion rates.