Friday, July 12, 2024
Reading Time: 2 minutes
GLP Films (GLP), an award-winning content marketing agency specializing in sustainability, has partnered with the Tourism Authority of Mato Grosso do Sul in Brazil to reposition Bonito and the Pantanal as leading sustainable tourism destinations. This collaboration has resulted in the release of two new films: “Bonito: A Sustainable Paradise” and “Into the Pantanal: Preserving Culture.”
These films highlight key travel themes such as sustainability, nature, conservation, community, and culture, showcasing the incredible biodiversity and unique cultural experiences of Mato Grosso do Sul.
Bonito: A Leader in Ecotourism
Bonito is renowned for its commitment to ecotourism, with a long history of preserving its natural landscapes, flora, fauna, rivers, and waterfalls. This destination has become popular among travelers seeking to immerse themselves in nature while minimizing their environmental impact.
The Pantanal: World’s Largest Tropical Wetland
The Pantanal is celebrated for its rich biodiversity and dramatic landscapes. The region’s local communities, including the Pantaneiro cowboys, balance sustainability with economic activities that support local farms and traditions. Travelers can enjoy immersive experiences that highlight the unique culture and heritage of the Pantanal.
Rob Holmes, Founder & Chief Strategist of GLP, expressed his enthusiasm for the project: “We have really enjoyed helping reposition Bonito and the Pantanal as leading sustainable tourism destinations. Given the challenges of climate change and overtourism, it’s crucial for destinations to embrace sustainability fully. Our award-winning storytelling and strategic communications are designed to inspire and drive positive change.”
Bruno Wendling, Director & President of the Tourism Authority of Mato Grosso do Sul, praised GLP’s work: “GLP illustrated very well all the beauty and treasures of Mato Grosso do Sul. They helped us tell incredible stories about our culture, nature, and people.”
About Tourism Authority of Mato Grosso do Sul
The Tourism Authority of Mato Grosso do Sul promotes the state’s exceptional ecotourism experiences. Visitors can explore diverse wildlife, crystal-clear waters, and rural life surrounded by nature. The “This is Mato Grosso do Sul” brand aims to establish the state as a top destination in both national and international markets.
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