Pipeline360 Report: B2B Marketers Seek Insights, Need Greater Sales Alignment
When it comes to martech, you can have too much of a good thing. And companies that disregard marketing-qualified leads (MQLs) do so at their own peril. Those are two…
3 B2B Sales and Marketing Trends Reshaping Buyer Demand
Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you feeling overwhelmed by…
eTrigue Launches Lead Insights to Help B2B Channel Marketers & Sales Teams Achieve Campaign Goals
AI-enhanced tool enables rapid responses to prospects, and delivers vital campaign overviews SAN JOSE, Calif., April 7, 2025 /PRNewswire/ — eTrigue, the company behind Lead Accelerator, the popular digital marketing…
Why the MQL model is failing B2B marketing and what to use instead
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how…
Contact-Level Advertising in Enterprise B2B Marketing & Sales
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! For many revenue leaders, enterprise…