The 5 Steps Needed To Build Empathy In B2B Sales & Marketing
Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to a company’s financial performance — but nearly half of…
The Truth About B2B Sales And Marketing Alignment
I just completed over seven months of research on the subject of sales and marketing alignment in B2B organizations with my colleague Rick Bradberry, and we uncovered some huge concerns…
An unconstrained future: How generative AI could reshape B2B sales
Sales is one of the oldest known professions. The fundamental expectations of a seller’s role—building trust-based relationships, finding opportunities to create value for customers, and creating experiences that minimize friction—have…
How Account-Based Marketing is Set to Revolutionize B2B Sales
As businesses increasingly prioritize precision and personalization in their marketing efforts, Account-Based Marketing (ABM) has emerged as a game-changing strategy poised to revolutionize B2B sales. Unlike traditional marketing approaches that…